The opposition to California’s Proposition 37 (which would lable genetically modified foods) has, again, sunk to a new low, according to the measure’s supporters at California Right to Know. On October 18, the group’s campaign manager Gary Ruskin sent a letter to the U.S. Justice Department alleging “fraudulent misuse of the official seal of the U.S. Food and Drug Administration,” according to a press release. The group also provided evidence that the No on 37 campaign falsely quoted the agency in the campaign mailer:
Stacy Malkan of Right to Know acknowledged to AlterNet via email that “FDA did at one point say that GMO labeling was ‘inherently misleading’ (as we pointed out in our letter, that was in a different context 20 years ago). FDA has also said  that “providing more information to consumers about bioengineered foods would be useful” — but we didn’t relate that to Prop 37, stick quotes around it and use the FDA seal to make it appear that FDA is taking a position on Prop 37.”
Even though prop 37 would require labeling food that includes genetically modified ingredients, it’s only partly a referendum on the public’s trust of GMOs. It’s also a showdown between right-to-know and right-to-profit. Prop 37 is an imperfect ballot amendment, delivering only a basic level of information and with some disheartening inconsistencies, but if passed it would demonstrate growing political power in the food movement, as many have been trumpeting as of late. But more than anything, if the last two weeks are any indication, this campaign is shaping up to be about the place of money in politics and the power of television marketing—not to mention the advantages of breaking federal law—than the value of GMO labels.