FSM has created a TV, cinema and online campaign, “Somewhere”, featuring a CG pig for animal cruelty prevention charity, Animals Australia.
FSM managed all components of the campaign from edit, high end 3D animation and final integration with supplied footage.
The CG pig, named Peanut, takes viewers to a real factory farm before she sings and flies to freedom.
Commissioned by Animals Australia and agency Loud, the campaign launches on 23rd October. A two minute version will broadcast in cinemas nationally, while a 60 second version was created for TV and online.