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Bamzi Banchiri – What are Americans willing to trade their privacy for?

Many Americans are willing to share their private information, but it depends on what they get in return.

A Pew Research Center study released on Thursday revealed that Americans are often reluctant to disclose personal information, and get upset when companies use it to target them with ads.

Yet a majority of those surveyed said that they might be willing to trade some of their privacy for a tangible benefit, depending on the perceived value of benefit, the circumstances of their lives, and how they felt about the company wanting to collect their information.

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