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Eliott Negin – Starbucks’ Deforestation-Free Pledge Not Worth Beans

Starbucks has a bigger problem than the controversy over its new red holiday cup. It’s still buying palm oil and other agricultural products that might be linked to tropical forest destruction, and a coalition of science, environmental and labor organizations isn’t happy about it.

Today that coalition sent a letter to Starbucks CEO Howard Schultz (above) urging him to strengthen his company’s procurement policy to ensure it doesn’t contribute to deforestation, a significant cause of global warming. The commodities in question include wood, paper products and palm oil, an ingredient in a number of Starbucks menu items, including its Java Chip Frappuccino and Cranberry Bliss Bar.

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