commercial free childhood

Groups Call Foul Over Google Attempt to Ensnare Kids in ‘Advertising Empire’ – Sarah Lazare

Prominent advocacy organizations charged on Tuesday that the YouTube Kids app, marketed by Google as a family-friendly and child-appropriate platform, is in fact neither, featuring “disturbing” and “potentially harmful” content.

The latest accusations were issued by the Campaign for a Commercial-Free Childhood and Center for Digital Democracy as an update to an earlier complaint against Google, owner of YouTube, filed with the Federal Trade Commission on April 7.

Google claims that the app is “packed full of age-appropriate videos, channels, and playlists” that “parents can feel good about” and “kids will love.” The company states, “When families search in the app, we use a mix of input from our users and automated analysis to categorize and screen out the videos that make parents nervous.”

“In the rush to expand its advertising empire to preschoolers, Google has made promises about the content on YouTube Kids that it is incapable of keeping.”
—Josh Golin,  Campaign for a Commercial-Free Childhood

But advocates charge there is plenty for parents to be nervous about. The organizations say they reviewed the children’s app and found “Explicit sexual language presented amidst cartoon animation,” as well as “Graphic adult discussions about family violence, pornography and child suicide.” They also say that some material even included jokes about pedophilia.

“In reviews on Google Play and iTunes, parents report finding pornographic cartoons, videos laced with profanity, and videos featuring graphic violence,” states the complaint.

This content is especially insidious, given that the platform includes voice-enabled search functions that advocacy groups say are specifically marketed towards preschool-aged children.

Some of this content was compiled by the organizations into a video mash-up:

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