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MARTHA ROSENBERG – Afraid of Food Activists, Big Food Is Increasingly Using Dirty Tricks

Officially, Big Food is not worried about the small number of “fringe” food activists who object to cruel, unhealthful and environmentally destructive products. But unofficially, it is a different story. American Egg Board CEO Joanne Ivy stepped down in apparent disgrace this fall when a 2013 email she wrote to a consultant saying the board was accepting “your offer to make that phone call to keep Just Mayo off Whole Foods shelves,” was revealed. Just Mayo is an egg-free and vegan product from San Francisco start-up Hampton Creek. Whole Foods still sells it.

Why is Ivy’s attempt to quash competition reason to step down? As a USDA commodity “checkoff” program, the egg board is a quasi-government agency not supposed to be playing dirty retail tricks.

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