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Kate Fried – Bottled Water Goes Off the Deep End

Because they peddle one of the most basic and ubiquitous resources on the planet, bottled water companies are notorious for manufacturing demand for their products, often by resorting to old Madison Avenue mind games, like exploiting our subconscious interest in exclusivity or by suggesting that their products are more pure than tap water. Perrier was once extolled as the “champagne of water.” …