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Martha Roseberg – “When Women Outlive Their Ovaries”—The Sexist Ads Big Pharma Has Used to Hawk Drugs

In the 1950s, 1960s and 1970s, the Journal of the American Medical Association (JAMA) boasted slick, Mad Men–style ads in which women clearly “knew their place” and stayed in it. Ads about the pathos of aging wives and mothers losing their looks, children, femininity, and purpose in life were rampant in medical journals. One ad shows a woman at her child’s graduation ceremony …