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Visionaries – 08.21.17

“Visionary Creativity in Business.” In 1982, in a climate of panic over American business “decline,” Tom Peters and Robert H. Waterman released a book titled “In Search of Excellence: Lessons from America’s Best-Run Companies.” The book is important to this day and has been followed by similar books, for example James C. Collins’s 2001 book, “Good to Great: Why Some Companies Make the Leap… and Others Don’t.”  The authors presented lists of principles management leaders should follow, all based on exhaustive research — or was it? Here we look at the importance of Visionary Creativity in business, and how it relates to creativity in other areas.

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