The average American will use 20 gallons of toothpaste in their lifetime, and a new study  by the Cornucopia Institute, a non-profit organization that studies ecological best practices, makes clear we should all be concerned about exposure to toxic ingredients found in toothpastes. Chemicals in toothpaste are readily absorbed through the membrane that lines the mouth (oral mucosa), meaning that, regardless of whether you swallow toothpaste or not, you are exposing yourself to some level of absorption. Children, who we know often do swallow toothpaste, are even more at risk.
When we use personal care products, we make the assumption that what we have purchased is safe and won’t harm us. We might be assuming wrong. Look no further than the current problems  faced by some users of Wen hair products. Unlike pharmaceuticals, which are regulated closely by the Food and Drug Administration, the cosmetic industry, which includes personal care products like shampoos, hair care and toothpaste, is free from scrutiny from the FDA. The regulatory agency has no power of review or recall over products, nor are industry products required to even list all of their ingredients. Instead, the $71 billion industry regulates itself. And that always works out great!