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Opinion: Why are we becoming so narcissistic? Here’s the science

The subject of narcissism has intrigued people for centuries, but social scientists now claim that it has become a modern “epidemic”. So what is it, what has led to its increase, and is there anything we can do about it?

In the beginning

The term narcissism originated more than 2,000 years ago, when Ovid wrote the legend of Narcissus. He tells the story of a beautiful Greek hunter who, one day, happens to see his reflection in a pool of water and falls in love with it. He becomes obsessed with its beauty, and is unable to leave his reflected image until he dies. After his death, the flower narcissus grew where he lay.

The concept of narcissism was popularised by the psychoanalyst Sigmund Freud through his work on the ego and its relationship to the outside world; this work became the starting point for many others developing theories on narcissism.

So when does it become a problem?

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