Donald Trump lit up the mainstream media spectacle by stating in his presidential candidacy announcement, “When Mexico sends its people, they’re not sending their best…. They’re bringing drugs. They’re bringing crime. They’re rapists. And some, I assume, are good people.” (1) The mainstream press could not let such an opportune racist outburst go unnoticed. After all, it was perfect fodder for fueling the corporate media’s never-ending spectacle of entertainment. Mouthed from one of America’s favorite billionaire buffoons, his racist and xenophobic statements have been defended as brave, dismissed as uncivil, or set aside as the colorful discourse of a cantankerous, rich eccentric. Such commentary collapses into the realm of the personal by privatizing racism. That is, it ignores the deep seated contours of systemic racism and xenophobia and the conditions that promote it, instead focusing on the individual who spouts such poisonous racist language. Rather than viewing Trump’s comments as a political virus that has deep roots in nativist apoplexy and a long legacy of racism and state violence, his despicable remarks are reduced to an uncivil rant by a bullying member of the billionaire class with no reference to the unmarked status of white privilege and its underlying logic of white supremacy. Such commentary at its core is superficial, duplicitous, and represents a flight from responsibility and a politics of denial.